A Buyer’s Blueprint For Breakthrough Deposit Acquisition

Today’s bank and credit union marketers confront an array of challenges that complicate the path to acquiring new checking customers while simultaneously managing costs and maximizing efficiency. The drive to lower cost per acquisition (CPA) is more pressing than ever, especially against a backdrop of shrinking marketing budgets tied to slower revenue growth and an increasingly competitive field not just from within, but also from non-financial institutions. Marketers face the immense task of adapting to changing consumer behaviors and preferences across channels, all the while under pressure to prove the effectiveness of their marketing efforts.